Blackbaud Social

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  • features
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Overview

Make Every Contact Matter.

How can you make more meaningful connections with your supporters while growing stronger as an organization?

It starts by creating your own “house” social network designed specifically with nonprofits in mind. These online communities, powered by

Blackbaud Social, allow you to get to know your supporters as they contribute stories, engage with each other, and access valuable cause-related information within your network. And because Blackbaud Social also extends to public sites like Facebook® and Twitter®, you are able to increase your website traffic, grow your network, and make more meaningful connections with your community. Learn more about the power of Blackbaud Social, read the product overview.

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Features

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Pricing

To learn more about flexible pricing plans for Blackbaud Social, please contact us or chat with a live representative.

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Blackbaud Social at a Glance:

Building Impactful Online Support Program

Efficiently deliver valuable support programs and services to your community. Since early 2010, The Christopher and Dana Reeve Foundation's Spinal Cord Injury and Paralysis Community has quickly become a top online resource for family members and individuals affected by spinal cord injuries. 33% of their community registrants are active each month – compared to only 2.5% of Facebook followers who are active.*

Discover more results the Reeve Foundation is achieving with Blackbaud Social

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Mission Delivery Beyond Support Programs

The value of building your organization’s own house social networks extends beyond healthcare support programs. Other programs that can benefit from house social networks include:

  • Member and alumni communities
  • Youth programs
  • Career services for higher education
  • Activist networks

Hear 10 good reasons for building a community on your website.

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Measuring the Impact of House Networks

While four out of five nonprofits consider commercial social networks like Facebook® and Twitter® valuable*, house social networks are also on the rise and can have a great impact on your organization’s mission. Consider:

  • List acquisition – the average size of a house social network is around 6,000, while the average Facebook® community size is around 6,400.*
  • Engagement – 25% of house community members are actively engaged in the community, compared to only 2.5% of Facebook® “likes”.*
  • Fundraising – 10% of nonprofits raised $10,000 or more on their own house social networks, compared to only 2.4% of Facebook® networks.*

See why house social networks are a great supplement to commercial social networks.

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Building Your Own House Network

Fully integrated social communities create engagement among your supporters, resulting in new levels of energy, heightened communications, and a greater exchange of opinions and knowledge. Blackbaud Social bridges the gap between public and privately-branded social networks to make organizations more effective at constituent acquisition and retention.

Get started: download the whitepaper, “What Nonprofit Organizations Should Know About Launching a Private Label Social Network”.

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*Source: Nonprofit Social Media Benchmark Study, MRSS, 2010
** Source: BB Social Statistics, January 2011

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