Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid
By Frank Barry, Lawrence Henze, David Lamb, and Katherine Swank

The creation of a “complete” fundraising pyramid requires time and patience. History suggests that donors with the greatest staying power are those acquired through the annual giving program and cultivated to become sustainable donors using good stewardship and best fundraising practices.

Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid helps nonprofits build long-term giving programs that span the entire supporter lifecycle, from engagement through the end of life. It highlights fresh strategies for engaging new supporters online, investigates why we need to better understand the characteristics of loyal donors, examines the importance of developing personal relationships with transitional giving prospects, and
explores cultivation strategies that foster lifetime commitments. This book lays the groundwork for building a fundraising pyramid that can help you
maximize fundraising results and fulfill your organization’s mission.

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Building Fundraising Momentum in a Recession
By Lawrence Henze and Katherine Swank

It’s “survival of the fittest” today, but that doesn’t mean you have to be one of the proverbial big sharks to make it. What matters more than your size (and current funding) is how you adapt and react to the stormy economic seas. After all, the best time to seek sustenance isn’t necessarily when the skies are
blue and the fish are plentiful — perhaps it’s when you’re the hungriest. There is hope. Throughout the hardest economic times in recent history, philanthropic giving has remained strong. The reasons people give don’t change during a recession, but you may need to tweak how you identify and
cultivate donors to keep your momentum up. There’s no better time to step up as a leader and practice smart, effective, and efficient fundraising. In these
pages, you’ll find time-tested strategies and thought-provoking commentary to help you not only stay afloat, but moving forward full-throttle!

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Creating a Legacy: Building a Planned Giving Program from the Ground Up
By Katherine Swank and Lawrence Henze

Creating a Legacy: Building a Planned Giving Program from the Ground Up explores if, when, and how to use planned giving as part of your fundraising strategy. Implemented correctly, a planned giving program can help you  dramatically increase your fundraising results, but without the proper goals, tools, and policies in place, you could actually do more harm than good. This book, filled with useful tips and practical examples, will show you the “dos and
don’ts” associated with building your own successful and well-integrated planned giving program.

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Boosting Your Giving Programs through Prospect Research
By Lawrence Henze and David F. Lamb

Boosting Your Giving Programs through Prospect Research explores how to utilize prospect research strategies to boost fundraising success and
strengthen donor relationships. Inside, you’ll find a comprehensive review of predictive statistical modeling, annual and planned giving programs, and
privacy standards. Organizations employ varied prospect research approaches and rely on the different types of giving programs, so it is important to understand how you can develop the most effective mix of fundraising efforts for your organization. With practical examples and success stories, this
book will get you on your way.

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